Goal
Increase dollar amount of average sale. Shorten sales cycle. Address competition’s advantage of a larger sales force.

Marketing Strategy
Enable prospects to build and visualize their own toolbox online. Thoroughly engage the user in the building process to establish “ownership” at an earlier stage in the sales process. Provide opportunity for wider reach of target audience, beyond distributor’s individual scope.

Technology Integration
Utilize dynamic (easily updated) flash and xml programming for maximum interest and flexibility. Program reads from data that is output from the client’s internal system to keep information current and eliminate need for double entry. Installs on distributor’s laptop while Matco pushes out updates as needed to ensure most recent version is being used. Program ties into client’s ERP system to integrate seamlessly into manufacturing, minimizing paper work, key strokes and opportunities for error. Visualization capabilities include immediate changes (build on the fly), preview mode, limited edition graphics. Additional features include price calculation, printing and tell a friend.

Design Effectiveness
Color coding reinforces model selection. Ample space provided to visualize product. Intuitive navigation guides the user and keeps them engaged. Overall design concept resonates with the target audience and reinforces the Matco brand.