Goal
Present a great deal of technical content in a manner that encourages readership, positions Diebold as thought leader and drives sales of related services.

Marketing Strategy
Breakdown white paper content into manageable sections and create a tool that allows the reader to direct the flow according to their own specific needs.

Technology Integration
Utilize Flash programming and 3D animation to engage the reader and allow them to select individual sections. Animated page turns enhance the user experience. Providing the entire white paper as a pdf download gives users flexibility and a solid reference tool.

Design Effectiveness
Offering a table of contents along with the animated folder selection allows readers to access content in their preferred manner. Icons referenced along the bottom and interjected within the content help guide users through the detailed content.