Goal
Develop a tool that supports sales and marketing efforts at trade shows, during sales presentations and other venues. Help target audience understand Howden’s technical expertise and value add services.

Marketing Strategy
Create a fast-paced “commercial” that demonstrates engineering superiority while discussing Howden Buffalo’s commitment to their customers. Such a tool can be utilized in a variety of applications and leaves a positive, lasting impression.

Technology Integration
Animation, 3D modeling and sound come together to capture the attention of passers-by at trade shows and a conference room full of decision makers.

Design Effectiveness
The design team created a storyboard for the animators to follow utilizing graphics, imagery and typography that is part of the overall brand structure, but that also “speaks” to the target audience.