


Goal
Help accentuate the advantages of Cres Cor’s Cook-N-Hold product line in order to create a stronger position in the minds of their target audience.
Marketing Strategy
Develop a video animation that allows users to interact (virtually) with the product while highlighting key features. Create a tool that has the flexibility to work on the client’s website as well as sales presentations and trade shows.
Technology Integration
A combination of 3D modeling, flash programming and video animation provide the type of drama, content and interactivity needed to get the message across. A fun intro adds flare to the animation and reinforces how Cres Cor crushes the competition!
Design Effectiveness
From bullet points that mimic oven controls to a design structure that highlights superior product engineering, details and big picture are carefully considered. Readability in various settings helps ensure an effective presentation.